What is a C.A.R.Score Report?

A C.A.R.Score Report is a consumer automotive report accessible to customers when interested in a vehicle.

C.A.R.Score takes the standard industry report on the market today one step further by assessing the exterior and interior condition of the vehicle. This includes, but not limited to: instrument and control panels, mirrors, upholstery, even right down to the vehicle odor.

C.A.R.Score is designed to change the way people buy cars by providing a completely painless and transparent car buying experience online, becoming an essential tool when evaluating the condition of a vehicle.

Why do I need a C.A.R.Score Report on my vehicles?

The shift toward online car buying and other innovative options reveals that consumers are less interested in being sold a car and more interested in quickly buying a car, without the traditional sales pressure.

Despite this shift, car buyers continue to visit dealerships to see, touch, smell and drive a car in person. Consumer behavior continues to evolve, but that doesn't mean your dealership has to view new innovative technologies like C.A.R.Score as a threat. Even traditional retailers are pivoting in order to compete with e-commerce forces like Carvana and Amazon.

What's in it for me?

There are several benefits for you;

1. Buyers would be compelled to look at your listings before the competition
2. You are able to communicate reconditioning recommendations more effectively
3. Experience increased sales as a direct result of providing the transparency buyers need to make informed decisions.

What value is it bringing to my customer?

It gives consumers the information they want to know up front, in order to feel confident about the vehicle's condition. With this enhanced transparency, it makes it easier for the consumer to select the vehicle that they want to buy and to contact you.

Why would I want to point out the negatives?

By providing potential customers a report that details what they could expect from a vehicle, exterior and interior, you are building trusting relationships from the start. Not only will you instill trust with your customer but instill confidence within your sales team. Your sales team will be confident in standing behind the dealership's pricing strategy; resulting in a greater number of deals being closed at or near the original asking price. C.A.R.Score is the transparent and honest way to help a potential customer make the decision of buying the vehicle they are interested in.

Aren't you going a little overboard with this transparency stuff?

Absolutely not! C.A.R.Score is a mature transparent approach, giving today's consumer the information they are seeking to help them make the right buying decision from the comfort of their own home.

Am I able to pick and choose which units are part of this program?

C.A.R.Score is customizable for your dealership. We realize not every vehicle requires or needs a C.A.R.Score Report. We allow you to choose which vehicles you want inspected. We also provide you the opportunity to correct any items discovered during the initial inspection before we syndicate any C.A.R.Score reports.

Why can't I do the inspection myself?

As a third party company completing the inspection, it removes any undue influence in determining what is right and what is wrong. We follow a consistent protocol in our evaluations using algorithms that determine the actual vehicle grade.